Meet the TABASQUISHY™ Team

From product design to customer experience, every member of our team is passionate about innovation and fun. We work tirelessly to craft unique, trendy, and irresistibly squishy toys that people of all ages love.

The Beginning of TABASQUISHY™
TABASQUISHY™ has been providing soft, squeezable stress-relieving toys designed to bring joy and relaxation since 2018.

Born from a mother's passion for crafting with her 8-year-old.

Together, we cherish the joy of creating and want to share that happiness with everyone.

THE TABASQUISHY™ BRAND STORY
Our Philosophy 

At TABASQUISHY™, we believe that every emotion deserves a gentle release.

Whether you’re anxious, tired, excited or just bored, we’re here to help you release.

Our squishy toys are more than just toys. They’re little healing rituals, designed to bring calm, joy and self-expression into your everyday life.

What we stand for 

TABASQUISHY™ is built on the idea that: It’s okay to be imperfect. It’s important to be authentic.

Each of our products is handmade and individual, imperfect – just like us. We embrace that individuality and encourage our community to do the same.

We’re not just about having fun. We’re about acknowledging emotions, expressing individuality, and making room for tenderness in a harsh world.

What We Offer You 

For users, TABASQUISHY™ is:

l A pocket-sized stress reliever that’s always there when you need it

l An expression of your unique style—cute, creative, or a little chaotic

l A moment of comfort and peace in the middle of a noisy day

Our mission is to help you slow down, reconnect with yourself, and feel a little better—one bite at a time.

Beyond the Squish – Our Social Commitment 

We’re inspired by the real people who use our toys every day—especially those with ADHD, anxiety, or sensory sensitivities.

That's why we actively support ADHD communities, children's health groups, and environmental initiatives (like planting trees and reducing ocean plastic waste with every order).

We're here to remind the world:

You don't have to be fixed. You just have to be soft.

Brand tagline: SOFT TO THE TOUCH, STRONG IN THE HEART 

Our story 

TABASQUISHY™ was born in 2018 from a mom's simple joy of crafting at home with her 8-year-old.

What started as a fun DIY moment has grown into a shared dream - with a small group of moms from the everyday who have experience in electronics, fashion, and e-commerce.

Together, we combine creativity with thoughtfulness, building a brand rooted in softness, suppleness, and joy. From kitchen-table experiments to soft toys loved in over 30 countries, we stay true to one mission:

To bring comfort, calm, and a little everyday magic to people everywhere.

 Social Responsibility

 Contribute with Purpose
We are constantly inspired by the people who use our toys. Some of the most meaningful messages we receive come from people with ADHD who have found comfort and focus through our squeezable toys. We are not doctors, but we are listeners—and these stories lead us to action. We’re currently working to support the ADHD community through donations and partnerships, because helping people feel better involves more than just a gentle squeeze.

In addition to our ADHD donation program, we’re partnering with trusted organizations to help make the world a greener place. A portion of every sale goes toward planting trees and collecting plastic before it reaches the ocean. We believe that fun and responsibility go hand in hand—and we invite you to read more about how we contribute on each product page.